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PRODUCT LIFE CYCLE (PLC)

Product life cycle (PLC) is one way to identify success factor against which executives can evaluate their firm's competencies relative to its key product or products. The product Life Cycle is a concept that describe a product's sales,…

STORY OF AMAZON….

Since starting Amazon.com has often been in wall street's dog house. The main reason is his insistence on building capacity to support new services his team has determined Amazon's customers need, even as their stock price steadily declines…