In country like India cycling is more known in terms of it’s application from being preferred by a milkman, postman and news paper vendors. whereas in rural areas cycling is being considered as recreational activities and also for mobility from one place to another. In some places of Bihar, Orissa, Madhya pradesh, and some developing states cycle is a pivot elements in terms of transportation.
Whereas in cities it has it’s different approach in terms of application, there people use it for health and fitness due to increasing awareness towards health and environment. India is a paradise for cycling buffs. This place offers tranquil(calm) and landscape and mismeric climate, best of cycling geeks.
With a rapidly globalizing Indian economy, rising standards of living and faster exposure to latest technologies, the advent of premium bikes in the Indian market is on the rise. With the growing trends of premium cycling, companies are making various innovations to keep up with the new age consumerism with multi-channel sales strategies offering such as bike simulators, bike spas, bike libraries and a bike cafes. After sale s service of premium bicycles is also acceptable by today’s customers because the companies are offering state of the art bike workshop for servicing.
In the past bicycle was limited to some segments like men, women, children but now it has been completely changed by increasing the segment from all to lifestyle bikes are being segmented as per their usages. Thus there are road bikes, mountain bikes and hybrids ones.
As the job environment getting being very dynamic, digitalize and hectic people are not able to focus on their health which results in numerous health disease like diabetes, blood pressure etc. So in that condition people starts using premium bicycle to become mentally and physically fit and active which is a green light signal for premium bicycle company in India. In future India will become a country where cycling will be a part of sports.